BPartners Blog

Have you ever wondered why Apple consistently presents multiple versions of the iPhone at once instead of just one?

When you hear "content marketing," you think about blogs, Twitter, Facebook, and viral YouTube videos.

The sad news is that while we spend crazy money to attract new customers, the old ones fall off.

There was a time when "marketing" encouraged consumers to buy what they would not want, but over time, the consumer has become smarter, and marketing, respectively, too. Today's marketer is focused not only on sales, but also on customer satisfaction-this is first and foremost.

Probably about the research of intelligence is not worth telling, but to shed light on the less obvious points is necessary, because they're not that terrible

The popularity of Siri, and other voice assistants has led to the fact that many people use voice search instead of typing.

“Get in" without a preliminary plan of action is impossible, because you simply lose money.

If you look closely, the average conversion of 5% e-mail newsletters is quite a serious indicator, because if you sent 1000 letters, it means that 50 customers you already have in your pocket.

A marketer is a person who performs only one specific and specific function, while a growth marketer is a multitasking personality and can quite afford to work with several products and areas at the same time.

In traditional user testing, you put a participant behind your app, website, or software and set them a task that they comment on aloud, and you tape everything they do and say. You can also ask a few questions before and after the test. All.

Videos in vertical format give a greater effect of engagement and immersion, helps to create a stronger connection with the audience.

The researchers argue that the brand's past has a huge impact on the audience. If the story interests the listener / reader, his brain is synchronised with the speaker's brain.

Fencing is one of the three most intellectual sports. The fencer must make the only right decision in a fraction of a second, and the speed of the injection is second only to the speed of the bullet.

The main idea to make win-win conception, like in sport, even if you did not get medal today, you have got experience. In every way you win.