E-mail marketing

We want to tell you not about the banal method of generating leads, but about the unique opportunity to directly communicate with your audience one-on-one. This is a fairly developed tool in the West, but we are skeptical about it and often neglect, citing inefficiency.

If you look closely, the average conversion of 5% e-mail newsletters is quite a serious indicator, because if you sent 1000 letters, it means that 50 customers you already have in your pocket. This is especially attractive when you consider the fact that a competent mailing to thousands of users is carried out in just a couple of clicks.

The person responsible for marketing, through the registration forms of the site learns 3 things about his "victim": name, phone and e-mail. People's contact numbers often change, so keeping them on the cold call list for a long time is not always wise, which is not the case with e-mail. People are conservative in their preferences and having once created a mailbox, they will not acquire another in the coming years. And the registration procedure, according to surveys, for average Internet users, is long and painful, which, of course, plays into the hands of e-mail marketers and businesses.

For most digital marketers, e-mail mailing seems to be some banal cliche, but even by the end of 2019, it is still more than an effective tool to win the loyalty of consumers — an immortal classic. After all, even various holiday sales and promotions work more effectively if you previously inform people about them who have already used your services, right?

There are a lot of different tools on the Internet that allow you to better understand the behavior of your target audience. Use tools like Mailchimp, keep track of your email read rates, bounce rates, and so on. The Internet is the eighth wonder of the world, the possibilities of which are inexcusable not to use.