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VERTICAL OR HORIZONTAL?
Videos in vertical format give a greater effect of engagement and immersion, helps to create a stronger connection with the audience.
November 6, 2020
VERTICAL or HORIZONTAL?
It's about a video format that will help you grow your business much faster!
Videos in vertical format give a greater effect of engagement and immersion, helps to create a stronger connection with the audience. Loreal was one of the first to pick up the "vertical" trend and the results were amazing: 70% of the target audience was reached, sales increased by 22%, and the memorability of advertising increased by 16 points!
Use vertical space in an unusual way. For example, the company Hugo Boss made the background of the screen bottles with perfume, and on this background there are other frames-words and dynamic scenes. You can place several scenes on the same screen, so you will create a very catchy bright picture and interest the viewer.
Use your imagination to the maximum! For example, the company Yves Saint Laurent has created a hypnotic advertising with a visual effect of morphing (OK, google), which can be watched endlessly! And Honda, came up with the use of popular features in Instagram, such as gifs and emoticons.
If you don't have the time and budget to create separate horizontal and vertical format commercials, add creativity and adapt the horizontal video! Mercedes Benz coped with this task smartly, connecting three different dynamic scenes from the video vertically.
Videos in vertical format give a greater effect of engagement and immersion, helps to create a stronger connection with the audience. Loreal was one of the first to pick up the "vertical" trend and the results were amazing: 70% of the target audience was reached, sales increased by 22%, and the memorability of advertising increased by 16 points!
Use vertical space in an unusual way. For example, the company Hugo Boss made the background of the screen bottles with perfume, and on this background there are other frames-words and dynamic scenes. You can place several scenes on the same screen, so you will create a very catchy bright picture and interest the viewer.
Use your imagination to the maximum! For example, the company Yves Saint Laurent has created a hypnotic advertising with a visual effect of morphing (OK, google), which can be watched endlessly! And Honda, came up with the use of popular features in Instagram, such as gifs and emoticons.
If you don't have the time and budget to create separate horizontal and vertical format commercials, add creativity and adapt the horizontal video! Mercedes Benz coped with this task smartly, connecting three different dynamic scenes from the video vertically.