What do you need for a good SMM strategy?

SMM strategy is an idea and a specific plan, the purpose of which is at least to improve brand awareness and increase sales — they can be different. In this space, "get in" without a preliminary plan of action is impossible, because you simply lose money.

To get the most out of SMM marketing, you need to know why you're going to do it — sounds like platitudes, but it's damn important. Next, you need to prioritize the goals of the advertising campaign and consider the sequence of their achievement.

Once you've sorted out the obvious, you need to move on to defining your target audience and adapting content to fit it — decide which platforms to use, and where, how and when you should get to your cherished goals-calculate.

If you sell video courses, what tone of voice is able to attract your audience? If you have your own coffee shop, what content will you be able to attract your future customers in social networks? How to interest your customers and how to interact with them-all these things must first be thought through, and not act "on the circumstances."

It is quite possible that it will turn out that you will need more resources to implement your plans in life, and maybe more people in order to develop high-quality and attractive content that will later be converted into your profit.

Experiment note for yourself what is good and what is not and then do your homework - work on mistakes. This should be done constantly in order to achieve results as soon as possible.