What is the difference between growth marketing and traditional marketing?

The main difference between them is that growth marketers do not spend time developing a long-term marketing strategy — they concentrate on short-term actions.

The marketer of growth is engaged in directing ALL efforts to a certain channel / channels in order to increase the audience — how effective this channel will be, often, unfortunately, it is difficult to predict at once, because he is an ideological comrade.

The traditional marketer uses a completely different type of thinking in his work — logical, separating the product and marketing, trying to combine them and find common ground in order to promote it more effectively.

At the same time, the growth marketer approaches the promotion and increase of the product audience in a non-standard way, which intersects with the product, marketing, and sometimes with customer service — he acts in all "stages". Under normal circumstances, a growth marketer and any other marketer are not enemies, but fellow brothers in arms.

Growth marketers are engaged in "inventing" often creative ways to increase the impact of the product and, of course, in order to bring all their ideas to life, as well as benefit the company, they work with a team of other marketers — people more mundane. Both traditional and digital marketing sectors.

A marketer is a person who performs only one specific and specific function, while a growth marketer is a multitasking personality and can quite afford to work with several products and areas at the same time.

Unfortunately, in a non-professional environment, marketers are rarely " classified", and this significantly affects the effectiveness of the promotion of certain companies, which is unacceptable.