Misconceptions of marketers

There was a time when "marketing" encouraged consumers to buy what they would not want, but over time, the consumer has become smarter, and marketing, respectively, too. Today's marketer is focused not only on sales, but also on customer satisfaction-this is first and foremost.

However, there are still serious misconceptions among marketers and here are a couple of such examples:

First the goals, and then the consumers

The people who consume today are far from those who were in the early 2000s, when they believed in everything that "sellers" say. Today, they rely on the opinion of peer's "authorities", reviews and, of course, Google. It is necessary to achieve customer loyalty from the first sales, otherwise you are doomed to failure.

It worked last time, so it will work now.

Just because you were able to sell something doesn't mean your approach is the most effective. The only constant thing in this world is change. If you are not able to adapt to them, you will trail behind the competition.

For example, you can get stuck in traditional marketing practices instead of moving to a digital format, where "your" people live. Of course, this will not greatly affect your profits.

Today's consumer is looking for a real connection with the brand and product, and therefore an effective marketer should move in this direction. This connection is created only when you think about the consumer, not about yourself.