Content Marketing: A Step-by-Step Guide

When you hear "content marketing," you think about blogs, Twitter, Facebook, and viral YouTube videos.

But content marketing has been around far longer than the Internet.

Why?

Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.

The Content Marketing is strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.

Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors' options.

In contrast to one-off advertising, content marketing shows that you actually care about your customers.

Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.

Keep that in mind as we take a look at some of the different types of content marketing.