STORYTELLING IN NEUROMARKETING: HOW TO CREATE A SELLING BRAND STORY

More and more marketers realize that interesting stories have a great impact on sales. A legend or history of a brand is a powerful tool that should not be overlooked. Remember Disney and Coca-Cola - through their stories, they were able to create a strong connection with their customers. And Apple? Brands of this type are constantly focusing on their legendary that necessarily transferred to their products.

The researchers argue that the brand's past has a huge impact on the audience. If the story interests the listener / reader, his brain is synchronized with the speaker's brain.

At Princeton University, studies have shown that the brain activity of the speaker and the listener reflect each other, which can increase trust between interlocutors, establish neural communication and susceptibility. That is, in the process of storytelling it is possible to connect with the listener, to set it up in the way you want-for purchases or cooperation.

But it's not that simple. The story should be interesting, based on personalities and characters. In addition, we must remember that the history of the brand - it's not advertising, it has no commercial purposes. The center should be a bright personality that will inspire the audience.